The Toy Box

The Toy Box is an ABC network reality TV series which aired from April 7, 2017 to November 19, 2017 after two seasons & 17 episodes.


The show was about contestants as aspiring entrepreneurs who present toy inventions first to a panel of toy industry professionals and then to a panel of children.

Only toys approved by the mentors are presented to the judges "in the Toy Box," who select one toy to advance to the finals each episode.

The season's winning toy will be produced and distributed by Mattel and sold exclusively at Toys "R" Us stores.


After the company Toys "R" Us announced that all UK and U.S. operations would be going out of business, "The Toy Box" was cancelled, despite the lack of an official announcement.

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